RDDT and Ad Tech in Focus with VerticalScope

New Street Research's Head of U.S. Internet Research, Dan Salmon, will host a Q&A with Chris Goodridge, COO of VerticalScope (FORA-TO, not rated), which operates 1,200+ online enthusiast communities with 100M+ monthly users, generating $60M+ of digital ad revenue annually.

On the call, we’ll discuss several popular investor topics of late including:

The Growth of RDDT and Online Communities

1. How is VerticalScope’s business similar to RDDT and what corresponding industry trends is experiencing today?
2. Why are online communities with real human conversations seeing rapid growth of traffic from Google Search?
3. What are the key differences in monetizing logged in versus logged out users on VerticalScope?
4. How are online communities of enthusiasts becoming increasingly valuable in an AI-driven internet today? Has VerticalScope been approached by LLM-trainers for access to its data?

Latest Trends in Ad Tech

5. How does VerticalScope evaluate sell-side platforms like GOOGL Ad Manager, AMZN Publisher Services, MGNI or IndexExchange to help drive its monetization strategy?
6. VerticalScope has stood up a direct integration with TTD over the past 6 months: how did that process play out and how are the two companies working together today?
7. How do you expect the M&A environment to play out in ad tech over the next several years, especially as GOOGL faces antitrust headwinds?